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Internet is changing the way we do business, the way we market,
sell, service, distribute, communicate, and work. Businesses
have started to communicate with customers, distributors,
suppliers, shareholders, and employees in a way that is truly
one-to-one and real-time. “Personalized”
web sites are delivering tailored messages to an infinite
number of targeted markets. An internet survey has estimated
that $20.6 Billion will be spent on Internet Marketing during
2011.
The industry is growing rapidly, spurred by intense domestic
and global competition in online products and services. This
represents that an industry will double in 5 years. With
such a growth rate, there is an enormous need of knowledgeable
people. Search Engine Marketing is a complex and constantly
changing discipline. Because of this complexity, serious
training is required to do it right.
Whether you are an ad agency or a user of internet marketing,
IMRI continues to offer your employees the expert knowledge
to expand their abilities, and the essential skills for your
new hires to hit the ground running. Written by a team of
industry leaders and peer-reviewed – these courses
deliver the inside knowledge needed to excel in internet
Marketing on disciplines such as Search Engine Marketing,
Email Marketing, Affiliate Marketing, etc.
All our training programs are custom designed and are
focused on application of the essential learning rather than
just lectures on elegant theories. Our courses are designed
to meet the needs of Internet Marketing specialists as well
as marketing generalists. We have developed the courses to
train the specialist who are high in demand, while providing
the knowledge absolutely needed in today’s business
world. Our typical participants are Marketing Assistants,
Web Specialists, Online Marketing Managers, Marketing Analysts,
Business Development Associates, Public Relation Specialists,
copywriters, webmasters and others.
Traditionally
some clear measures of success of our training programs have
been:
- Reduced ramp-up time of new hires
- Increased effectiveness of marketing strategies which
can be demonstrated through increased leads and sales
- Maximized employees' talent, etc
Expert Faculty
The Institute prides itself on creating an environment of
substantial academic freedom overlaid by rigorous, self-imposed
standards of excellence and academically responsive practices.
This enables the faculty to fine tune course contents and
delivery mechanisms. Groundbreaking interdisciplinary research
by the faculty feeds directly into an enhanced learning
environment at the Institute and indirectly to a wider audience
of practicing search engine marketers.
Our Training Programs
Most of our corporate training program is tailor made to
meet our clients' requirements. This we believe is critical
in ensuring effectiveness of our training programs.
However, from time to time IMRI offers numerous training
programs that address larger industry specific requirements.
Some
of our popular courses are:
- Search Engine Optimization (SEO)
- Pay-per-click Advertising (PPC)
- Web 2.0 Marketing
- Affiliate Marketing
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